Everyone who hates Tivo raise your hands. How can anyone be a fan of a dirty little machine that allows viewers to fast-forward through your brilliant commercials?
But sadly, everybody's doing it. Not because you create crappy ads. No. The problem is that commercials interrupt the show that the viewer has tuned in to watch. It's like you're crashing a party you weren't invited to and you're being ignored.
Well, we think it's time you got invited to the party. How? Easy. Don't interrupt the show. Be the show.
A new opportunity is now available to advertisers. A way to grab attention, enhance your brands image, show your product in an organic way and stretch your ad dollars.
Let's face it. It's not enough to sandwich a commercial between two shows or place a blinking banner ad at the top of a web page. You have to earn your viewers. Entertain them. Make them want to party with you.
Sound exciting? We think so.
